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Render of the Rambus Mobile World Congress Booth.
Render of the Rambus Mobile World Congress 2019 Booth. This booth required designing 16 total panels, with several custom graphics created for the product demo walls. This booth shows our initial idea for a polygon texture (from stock source). Here's a PDF showing different angles.
Actual Product Demo Wall for Mobile World Congress.
Actual Product Demo Wall for Mobile World Congress 2019.
Trade Show floor photo of the Rambus Money 20/20 booth.
Trade Show floor photo of the Rambus Money 20/20 booth. This booth was one of our most complicated designs, with over a dozen panels. I was also responsible for the design of the Vaultify graphic (seen on black panel, far left).
Render of Vaultify Trade Banner.
Render of the Vaultify Trade Banner used at the Rambus Money 20/20 2019 booth.
Trade show floor photo of the Rambus Transport Ticketing booth.
The Rambus Ticketing booth as seen at Transport Ticketing 2019. A simple design to explain the products offered by Rambus: Smart Ticketing for simplified commuting by train, and mobile ticketing services for easily accessing public transporation via a phone app.
Trade show floor photo of the Rambus Seamless Singapore booth.
The Rambus Mobile Payments and Unified Payments Platform (UPP) booth as seen at Seamless Singapore 2018. It features heavily customized store floor vector graphics, which have been adjusted several times to fit booths of varying size. The store wall features functional UPC codes, scannable with the Rambus UPP app.
Trade show floor photo of the Rambus DesignCon booth.
One of my first major trade show designs, the Rambus DesignCon booth features Rambus' Memory and Interface products. The main challenges involved lining up graphics with demo screens and finding imagery that best represented the products displayed.
Rambus Banners, from left to right: Memory and Interfaces, Corporate, and Security divisions.
Rambus Banners, from left to right: Memory and Interfaces, Corporate, and Security divisions. The polygon texture was originally a stock texture, but it had issues with being overly busy with additional print issues. I created a new custom polygon texture in Illustrator with flattened transparencies to prevent missing or strange colors.
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Events & Banners

Attracting Visitors in the Office and at Events

During my time as a Graphic Design Specialist at Rambus, I was accountable for the majority of day-to-day design tasks for the Marketing team. This involved creating and updating product collateral, designing graphic assets for the corporate website and social media accounts, maintaining libraries of diagrams and icons, and designing for trade show events.

I had the privilege of designing dozens of trade show booths from concept to completion. We used stock imagery in many of these, but also created custom assets as needed to convey a better narrative. The most notable example of this was for Mobile World Congress 2019, which needed a full wall of bespoke line art graphics to better showcase our technology. This process involved collaborating with Creative Design Manager and Events Coordinator to ensure that graphics are on brand and are correctly sized for each trade show booth.

I also designed supporting assets for trade show booths, such as badge holders, brochure ads, and even demo labels for groceries that were scannable with a Rambus mobile phone app.

The Rambus brand and identity had changing needs as the company shifted its message. This required the occasional refresh of product posters for display in company meeting rooms and open spaces, and corporate banners that are displayed in Rambus offices and at events. I worked with the Creative Design Manager and Director of Marketing to find the best imagery to represent the various lines of products, adjust our taglines, and find ways to otherwise add visual interest.

Created With:

  • Adobe Photoshop
  • Adobe Illustrator

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